1. E. T. Penrose, The Theory of the Growth of the Firm (Oxford: Basil Blackwell, 1959) p. 19.
2. S. D. Sarasvathy, Effectuation: Elements of Entrepreneurial Experience (Cheltenham: Edward Elgar, 2008).
3. Ibid. p. 24.
4. P. Graves, Consumer.ology (London: Nicholas Brealey Publishing, 2010) dust jacket and p. 2.
5. S. D. Sarasvathy, Effectuation, Op. Cit. p. 131.