Future of Marketology (FOM)

Author:

Aghazadeh Hashem

Publisher

Palgrave Macmillan US

Reference447 articles.

1. Aaker, D. (2005). The future of marketing: A perspective from David Aaker, prophet, a strategic brand and marketing consultancy. Retrieved at March 20, 2016, from https://www.prophet.com/downloads/articles/aaker-future-of-marketing.pdf

2. Aaker, D. (2010). Building strong brands. New York: Pocket Books.

3. Aaker, D. A. (2013). Strategic market management. New York: Wiley.

4. Aaker, D. (2014). Aaker on branding: 20 principles that drive success. New York: Morgan James Publishing.

5. Aaker, D. (2016). What is brand equity and why is it valuable? Prophet. Retrieved at January 20, 2016, from https://www.prophet.com/blog/aakeronbrands/156-what-is-brand-equity-and-why-is-it-valuable

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