Impact of Cultural Factors on Indian Consumers' Brand Preference
Author:
Publisher
Macmillan Education UK
Link
http://link.springer.com/content/pdf/10.1057/978-1-137-48996-8_2
Reference68 articles.
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3. Bandyopadhyay, S. (2001) Competitiveness of foreign products as perceived by consumers in emerging Indian market. Competitiveness Review 11(1): 53–64.
4. Banerjee, M. and Miller, D. (2004) The Sari (1st edn.). Berg, Oxford.
5. Banerjee, S. (2008) Dimensions of Indian culture, core cultural values and marketing implications: an analysis. Cross Cultural Management: An International Journal 15(4): 367–378.
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