The Roles of Branding in Public Administration and Place Management: Possibilities and Pitfalls

Author:

Ashworth G. J.,Kavaratzis M.

Publisher

Palgrave Macmillan UK

Reference36 articles.

1. Aaker, D. A. (1996). Building strong brands. New York: Free Press.

2. Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum. California Management Review, 42, 8–23.

3. Ashworth, G. J. (1994). Marketing of places: What are we doing? In G. Ave & F. Corsico (Eds.), Marketing urbano international conference. Torino: Edizioni Torino Incontra.

4. Ashworth, G. J. (2011). Should we brand places? Journal of Town Centre Management, 1, 248–252.

5. Ashworth, G. J., & Voogd, H. (1990). Selling the city: Marketing approaches in public sector urban planning. London: Belhaven Press.

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