Implications of the Western Use of Weibo and Global PR Theory

Author:

Jiang Ying

Publisher

Palgrave Macmillan US

Reference69 articles.

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3. Bowen, S. A. (2004). Expansion of ethics as the tenth generic principle of public relations excellence: A Kantian theory and model for managing ethical issues. Journal of Public Relations Research, 16(1), 65–92.

4. Breakenridge, D. (2008) PR 2.0: New media, new tools, new audiences. Upper Saddle River, NJ: Pearson Education.

5. Coombs, W. T., & Holladay, S. J. (2010). PR strategy and application: Managing influence. West Sussex, UK: Wiley.

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