A perspective from Turkey on construction of the new digital world: analysis of emotions and future expectations regarding Metaverse on Twitter

Author:

Hasgül Ergün,Karataş MustafaORCID,Pak Güre Merve Deniz,Duyan Veli

Abstract

AbstractMetaverse is a new digital world where the real and virtual worlds merge on a technological ground. After Mark Zuckerberg, CEO of Facebook hyped the metaverse, attention was drawn to it all over the world. In Turkey, the Metaverse was hyped in the “Teke Tek Bilim” program and Twitter users shared their views for days afterwards. This study aims to analyse Twitter users’ feelings about the Metaverse and their expectations for the future. The 10,437 tweets shared in Turkey between 10 January 2022 and 17 January 2022 with the hashtag Metaverse were analyzed using sentiment analysis techniques. The findings of the study indicate the metaverse will increase technological investments, new services, products, and markets will emerge, it may lead to irregularities in ethical codes and rules, society may be unready for technological developments, and media addiction may occur.

Publisher

Springer Science and Business Media LLC

Subject

General Economics, Econometrics and Finance,General Psychology,General Social Sciences,General Arts and Humanities,General Business, Management and Accounting

Reference49 articles.

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