Customer lifetime valuation using real options analysis-Reference-Cited by-同舟云学术

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Customer lifetime valuation using real options analysis

Published:2015-08-31 Issue:3 Volume:3 Page:122-134
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Koosha Hamidreza,Albadvi Amir

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/jma.2015.12.pdf

Reference43 articles.

1. Adams, M. (2004) Real options and customer management in the financial services sector. Journal of Strategic Marketing 12 (1): 3–11.

2. Albadvi, A. and Koosha, H. (2011) A robust optimization approach to allocation of marketing budgets. Management Decision 49 (4): 621–641.

3. Armstrong, M., Galli, A., Bailey, W. and Couët, B. (2004) Incorporating technical uncertainty in real option valuation of oil projects. Journal of Petroleum Science and Engineering 44 (16): 67–82.

4. Bengtsson, J. (2001) Manufacturing flexibility and real options: A review. International Journal of Production Economics 74 (1): 213–224.

5. Benninga, S. (2000) Financial Modeling. 2nd edn. London: The MIT Press.

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model;Heliyon;2023-02

2. Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation;Journal of Marketing Analytics;2022-03-07

3. Research on Customer Lifetime Value Based on Machine Learning Algorithm and Customer Relationship Management Analysis Model;SSRN Electronic Journal;2022

4. Why do banks retain unprofitable customers? A customer lifetime value real options approach;Journal of Business Research;2021-01

5. Optimum Technology Product Life Cycle Technology Innovation Investment-Using Compound Binomial Options;Risks;2018-09-14

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