The presence of large Spanish companies in online social networks-Reference-Cited by-同舟云学术

The presence of large Spanish companies in online social networks

Published:2015-12 Issue:4 Volume:3 Page:171-186
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

José Martínez López Francisco,García Ordaz Mercedes,Arteaga Sánchez Rocío,Infante Moro Alfonso

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/jma.2015.15.pdf

Reference48 articles.

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3. Boyd, D.M. and Ellison, N.B. (2008) Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication 13 (1): 210–230.

4. Breslauer, B. and Smith, T. (2009) Social media trends around the world! The global web index (GWI). ESOMAR Research, Online Research, Chicago, IL.

5. Bughin, J., Chui, M. and Miller, A. (2009) How companies are benefiting from web 2.0: Mckinsey Global Survey Results. McKinsey Quarterly 17 (6): 1–9.

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