From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk-Reference-Cited by-同舟云学术

From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk

Published:2015-06 Issue:2 Volume:3 Page:79-95
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

Lo Victor S Y,Pachamanova Dessislava A

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

http://link.springer.com/content/pdf/10.1057/jma.2015.5.pdf

Reference47 articles.

1. Angrist, J.D. and Pischke, J.-S. (2014) Mastering Metrics: The Path from Cause to Effect, Princeton, NJ: Princeton University Press.

2. Banerjee, A., Bandyopadhyay, T. and Acharya, P. (2013) Data analytics: Hyped up aspirations or true potential? Vikapla 38 (4), http://www.vikalpa.com/pdf/articles/2013/04-Perspectives.pdf , accessed 20 April 2015.

3. Ben-Tal, A., El Ghaoui, L. and Nemirovski, A. (2009) Robust Optimization, Princeton, NJ: Princeton University Press.

4. Bertsimas, D. and Tsitsiklis, J.N. (1997) Introduction to Linear Programming, Belmont, MA: Athena Scientific.

5. Cai, T., Tian, L., Wong, P.H. and Wei, L.J. (2011) Analysis of randomized comparative clinical trial data for personalized treatment selections. Biostatistics 12 (2): 270–282.

Cited by 18 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Prescriptive analytics systems revised: a systematic literature review from an information systems perspective;Information Systems and e-Business Management;2024-08-30

2. Robust portfolio optimization model for electronic coupon allocation;INFOR: Information Systems and Operational Research;2024-08-14

3. Estimation of causality in economic growth and expansionary policies using uplift modeling;Neural Computing and Applications;2023-03-17

4. A Non-parametric Bayesian Approach for Uplift Discretization and Feature Selection;Machine Learning and Knowledge Discovery in Databases;2023

5. From Meaningful Data Science to Impactful Decisions: The Importance of Being Causally Prescriptive;Data Science Journal;2023