The impact of customer experience on brand equity in a business-to-business services setting
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/bm.2009.37.pdf
Reference63 articles.
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4. Bendixen, M., Bukasa, K.A. and Abratt, R. (2004) Brand equity in the business-to-business market. Industrial Marketing Management 33 (5): 371–380.
5. Cobb-Walgren, C.J., Ruble, C.A. and Donthu, N. (1995) Brand equity, brand preferences, and purchase intent. Journal of Advertising 24 (3): 25–40.
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