The consumer data revolution: The reshaping of industry competition and a new perspective on privacy-Reference-Cited by-同舟云学术

The consumer data revolution: The reshaping of industry competition and a new perspective on privacy

Published:2014-01 Issue:3 Volume:15 Page:213-218
ISSN:1746-0166
Container-title:Journal of Direct, Data and Digital Marketing Practice
language:en
Short-container-title:J Direct Data Digit Mark Pract

Author:

Becker Michael J

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/dddmp.2014.3.pdf

Reference26 articles.

1. Hagel, J. and Rayport, J. (1997) The coming battle for customer information, Harvard Business Review, January.

2. Mitchell, A. (2002) Right Side Up: Brand Strategies for the Information Age. Profile Business, ISBN-10: 1861975740, HarperCollinsBusiness, Hammersmith, London.

3. Deighton, J. (2004) The presentation of self in the information age. Working Paper, Harvard Business School, Boston, MA.

4. Watson, R. (2004) I am my own database. Harvard Business Review, 1 November.

5. Piccoli, G. and Watson, R. (2008) ‘Profit from customer data by identifying strategic opportunities and adopting the ‘Born Digital’ approach’, MIS Quarterly Executive. Vol. 7, No. 3, pp. 113–122.

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