An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

Author:

Di Pietro Loredana,Pantano Eleonora

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Reference32 articles.

1. Al-maghrabi, T., Dennis, C., Vaux Halliday, S. and Bin Ali, A. (2011) ‘Determinants of customer continuance intention of online shopping’, International Journal of Business Science and Applied Management, Vol. 6, No. 1, pp. 41–65.

2. Franco, M., Di Virgilio, F. and Di Pietro, L. (2010) ‘A conceptual representation of consumer's group knowledge and the possible role of new technologies’, International Journal of Digital Content: Technology and its Applications, Vol. 7, No. 4, pp. 11–22.

3. Nambisan, P. and Watt, J.H. (2011) ‘Managing customer experiences in online product communities’, Journal of Business Research, Vol. 64, No. 8, pp. 889–895.

4. Pantano, E., Taversine, A. and Viassone, M. (2010) ‘Consumer perception of computer-mediated communication in a social network', Paper presented at the 4th International Conference on New Trends in Information Science and Service Science, IEEE Computer series.

5. Bayer, J. and Servan-Schreiber, E. (2011) ‘Gaining competitive advantage through the analysis of customers’ social networks’, Journal of Direct, Data and Digital Marketing Practice, Vol. 13, No. 2, pp. 106–118.

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