Online Marketing: Displaced Dichotomies

Author:

Robins Fred

Publisher

Palgrave Macmillan UK

Reference21 articles.

1. Accenture/ECOM/METI (2001), Heisei 12 nendo denshi tori hiki ni kan suru shijô kibo/jittai chôsa (Research on the situation and market size of e-commerce in the year 2000) (Tokyo: Accenture/ECOM/METI)

2. Achrol, R. S. and Kotler, P. (1999), ‘Marketing in the new economy’, Journal of Marketing, 63, special issue, 146–63.

3. Aoki, K. (2000), ‘Cultural differences in e-commerce: a comparison between the U.S. and Japan’, First Monday – Peer-Reviewed Journal on the Internet, 5 (11), http://firstmonday.org/issues/issue5_11/aoki/index.html .

4. Chain Store Age (2000), ‘E no nami ni noru (Riding the e-commerce wave)’, 15 January, 24–37.

5. Chain Store Age (2000), ‘Konbiniensu sutoa no EC senryaku (E-commerce strategies of convenience stores)’, 15 March, 82–8.

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