1. Michael Kunczik, ‘Transnational Public Relations by Foreign Governments’, Sriramesh, Krishnamurthy and Dejan Vercic (eds), The Global Public Relations Handbook: Theory, Research and Practice (Mahwah NJ and London: Lawrence Erlbaum Associates, 2003), pp. 399–405. On France and nationbranding, see the chapter in this book by Wally Olins.
2. On nation-branding, see Wally Olins’ chapter in this book and Wally Olins On Brand (London: Thames & Hudson, 2003).
3. See, for instance, Joseph S. Nye, ‘Soft Power’, Foreign Policy, no. 80, autumn 1990;
4. Joseph S. Nye and William A. Owens, ‘America’s Information Edge’, Foreign Affairs, vol. 75, no. 2, March/April 1996; and, for a recent elaboration of this concept, see
5. Joseph S. Nye, Soft Power: The Means to Success in World Politics (New York: Public Affairs, 2004).