Author:
Francis Julie E,Burgess Lois,Lu Mingyuan
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference63 articles.
1. Aaker, D.A. (1991) Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: Free Press.
2. Ajzen, I. (1991) The theory of planned behavior. Organizational Behavior and Human Decision Processes 50 (2): 179–211.
3. Ang, S.H., Cheng, P.S., Lim, E.A.C. and Tambyah, S.K. (2001) Spot the difference: Consumer responses towards counterfeits. Journal of Consumer Marketing 18 (3): 219–235.
4. Australian Bureau of Statistics (2012) Young Adults: Then and Now. Australian Social Trends, September 2012, http://www.abs.gov.au/AUSSTATS/abs@.nsf/allprimarymainfeatures/2A190D7FD31D727FCA257AD0;000F29D2?opendocument.
5. Balfour, F. (2005) Fakes!. Business Week 7 February: 44–51.
Cited by
29 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献