‘You’ll never tweet alone’: Managing sports brands through social media

Author:

Parganas Petros,Anagnostopoulos Christos,Chadwick Simon

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference96 articles.

1. Allison, N. (2013) Going beyond on-pitch success: Fan engagement as a catalyst for growth. Birkbeck Sport Business Centre Research Paper Series, December 2013 6(2). Birkbeck: University of London.

2. Anagnostopoulos, C. and Shilbury, D. (2013) Implementing corporate social responsibility in English football: Towards multi-theoretical integration. Sport, Business, and Management: An International Journal 3 (4): 268–284.

3. Anagnostopoulos, C., Byers, T. and Shilbury, D. (2014) Corporate social responsibility in team sport organisations: Toward a theory of decision-making. European Sport Management Quarterly 14 (3): 259–281.

4. Anagnostopoulos, C., Cook, D. and Gammelsaeter, H. (2015) Relationship marketing in 140 characters or less: the case of community trusts in English football. Paper presented at the European Academy of Management Conference; 17–20 June, Warsaw, Poland.

5. Ballouli, K. (2010) Digital-branding and social media strategies for professional athletes, sports teams, and leagues: An interview with digital royalty’s Amy Martin. International Journal of Sport Communication 3 (4): 395–401.

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