An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers

Author:

Fink Robert C,James William L,Hatten Kenneth J

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Reference53 articles.

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3. Morgan, R. M. and Hunt, S. D. (1994) The commitment–trust theory of relationship marketing. Journal of Marketing 58: 20–38.

4. Heide, J. B. and John, G. (1990) Alliances in industrial purchasing: The determinants of joint action in buyer–supplier relationships. Journal of Marketing Research 27: 24–36.

5. Andersen, P. H. (2002) A foot in the door: Relationship marketing efforts towards transaction-oriented customers. Journal of Market-Focused Management 5 (2): 91–108.

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