Optimizing online selling through an online-to-offline platform: strategic ramifications for local n stores
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
https://link.springer.com/content/pdf/10.1057/s41272-023-00448-4.pdf
Reference49 articles.
1. Acimovic, J., and S.C. Graves. 2015. Making better fulfillment decisions on the fly in an online retail environment. Manufacturing & Service Operations Management 17 (1): 34–51.
2. Agatz, N.A., M. Fleischmann, and J.A. Van Nunen. 2008. E-fulfillment and multi-channel distribution–A review. European Journal of Operational Research 187 (2): 339–356.
3. Bhagirath, Mittal N.., and S. Kumar. 2022. Impact of consumer behavior on online resale price and transaction closure. Journal of Revenue and Pricing Management 21 (6): 623–637.
4. Brynjolfsson, E., Y.J. Hu, and M.S. Rahman. 2013. Competing in the age of omnichannel retailing, 1–7. Cambridge: MIT.
5. Cao, J., K.C. So, and S. Yin. 2016. Impact of an “online-to-store” channel on demand allocation, pricing and profitability. European Journal of Operational Research 248 (1): 234–245.
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