Leveraging booking information for offer personalization and GDPR consequences
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
https://link.springer.com/content/pdf/10.1057/s41272-022-00401-x.pdf
Reference3 articles.
1. Kauermann, G., and S. Shao. 2020. Understanding Price Elasticity for Airline Ancillary Services. Journal of Revenue and Pricing Management 19 (1): 74–82.
2. Platel, M.D., T. Fiig, C. Landra, R. Troncy, and A. Dadoun. 2021. How Recommender Systems can Transform Airline Offer Construction and Retailing. Journal of Revenue and Pricing Management. https://doi.org/10.1057/s41272-021-00313-2.
3. Vinod, B. 2021. Offer Management. In: The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier. Springer Cham. https://doi.org/10.1007/978-3-030-70424-7_6
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1. Offer Management, Dynamic Pricing, and Order Management;Management for Professionals;2024
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