How to effectively present “book now, pay later”: the effects of appeal type, temporal distance, and traveler type on attitudes and purchase intentions
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Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41272-024-00485-7.pdf
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5. Choi, Y., Y. Seo, and S. Yoon. 2017. E-WOM messaging on social media: Social ties, temporal distance, and message concreteness. Internet Research 27 (3): 495–505.
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