Promoting demand-based pricing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Link
http://link.springer.com/article/10.1057/s41272-017-0126-9/fulltext.html
Reference104 articles.
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3. Anderson, J.C., D.C. Jain, and P.K. Chintagunta. 1992. Customer Value Assessment in Business Markets: A State-of-Practice Study. Journal of Business-to-Business Marketing 1 (1): 3–29.
4. Armstrong, J.S., and F. Collopy. 1996. Competitor Orientation: Effects of Objectives, an Information on Managerial Decisions and Profitability. Journal of Marketing Research 33 (2): 188–199.
5. Backhaus, K., R. Wilken, M. Voeth, and C. Sichtmann. 2005. An Empirical Comparison of Methods to Measure Willingness to Pay by Examining the Hypothetical Bias. International Journal of Market Research 47 (5): 543–562.
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