Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Reference38 articles.
1. Baltas, G., P. Doyle, and P. Dyson. 1997. A model of consumer choice for national vs private label brands. Journal of the Operational Research Society 48: 988–995. https://doi.org/10.1057/palgrave.jors.2600454.
2. Begley, S., and A. McOuat. 2021. The potential for powerhouse private brands: An updated view. Mckinsey &Company. https://www.mckinsey.com/industries/retail/our-insights/the-potential-for-powerhouse-private-brands-an-updated-view.
3. Biscotti, L. 2020. Private label soars during pandemic, battling brands. Forbes. https://www.forbes.com/sites/louisbiscotti/2020/11/23/private-label-soars-during-pandemic-battling-brands/?sh=7cefcf582b71.
4. Boyle, J., and S. Lathrop. 2013. The value of private label brands to us consumers: An objective and subjective assessment. Journal of Retailing and Consumer Services 20: 80–86. https://doi.org/10.1016/j.jretconser.2012.10.008.
5. Casella, G., and R. Berger. 2001. Statistical inference. Duxbury Advanced Series. https://www.amazon.com/Statistical-Inference-George-Casella/dp/0534243126.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献