The weakening pricing power of major brand over private label grocery products: evidence from a Dutch retailer

Author:

Chen HaoORCID,Lim AlvinORCID

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Reference38 articles.

1. Baltas, G., P. Doyle, and P. Dyson. 1997. A model of consumer choice for national vs private label brands. Journal of the Operational Research Society 48: 988–995. https://doi.org/10.1057/palgrave.jors.2600454.

2. Begley, S., and A. McOuat. 2021. The potential for powerhouse private brands: An updated view. Mckinsey &Company. https://www.mckinsey.com/industries/retail/our-insights/the-potential-for-powerhouse-private-brands-an-updated-view.

3. Biscotti, L. 2020. Private label soars during pandemic, battling brands. Forbes. https://www.forbes.com/sites/louisbiscotti/2020/11/23/private-label-soars-during-pandemic-battling-brands/?sh=7cefcf582b71.

4. Boyle, J., and S. Lathrop. 2013. The value of private label brands to us consumers: An objective and subjective assessment. Journal of Retailing and Consumer Services 20: 80–86. https://doi.org/10.1016/j.jretconser.2012.10.008.

5. Casella, G., and R. Berger. 2001. Statistical inference. Duxbury Advanced Series. https://www.amazon.com/Statistical-Inference-George-Casella/dp/0534243126.

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