Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis-Reference-Cited by-同舟云学术

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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis

Published:2022-05-19 Issue:6 Volume:21 Page:668-683
ISSN:1476-6930
Container-title:Journal of Revenue and Pricing Management
language:en
Short-container-title:J Revenue Pricing Manag

Author:

Manishimwe Theoneste,Raimi Lukman,Azubuike Chidnma Julius

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Link

https://link.springer.com/content/pdf/10.1057/s41272-022-00383-w.pdf

Reference72 articles.

1. Agusto & Co. 2020. 2020 Hotel industry report. https://www.agustoresearch.com/report/2020-hotel-industry-report/.

2. Al-Manasra, E., M. Al-Zyadat, M.A. Al-Awamreh, and M.S. Alnsour. 2013. Linking entrepreneurial marketing and performance indicators in Jordanian Hotel Industry. Journal of Management Research. https://doi.org/10.5296/jmr.v5i3.3509.

3. Alqahtani, N., and C. Uslay. 2020. Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research 113: 62–71.

4. Alvarez, S.A., and L.W. Busenitz. 2001. The entrepreneurship of resource-based theory. Journal of Management 27 (6): 755–775.

5. Anwar, M.N., and E. Daniel. 2016. Entrepreneurial marketing in online businesses: The case of ethnic minority entrepreneurs in the UK. Qualitative Market Research: An International Journal 19 (3): 310–338.

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