Price promotion optimization model for multiperiod planning: a case study of beauty category products sold in a convenience store chain-Reference-Cited by-同舟云学术

Price promotion optimization model for multiperiod planning: a case study of beauty category products sold in a convenience store chain

Published:2023-08-17 Issue: Volume: Page:
ISSN:1476-6930
Container-title:Journal of Revenue and Pricing Management
language:en
Short-container-title:J Revenue Pricing Manag

Author:

Phumchusri Naragain,Chewcharat Thiti,Kanokpongsakorn Supawish

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Link

https://link.springer.com/content/pdf/10.1057/s41272-023-00438-6.pdf

Reference23 articles.

1. Ailawadi, K.L., K. Gedenk, C. Lutzky, and S.A. Neslin. 2007. Decomposition of the sales impact of promotion-induced stockpiling. Journal of Marketing Research 44 (3): 450–467.

2. Box, G.E., G.M. Jenkins, G.C. Reinsel, and G.M. Ljung. 2015. Time series analysis: Forecasting and control. Hoboken: Wiley.

3. Cohen, M.C., N.H.Z. Leung, K. Panchamgam, G. Perakis, and A. Smith. 2017. The impact of linear optimization on promotion. Planning 65 (2): 446–468. https://doi.org/10.1287/OPRE.2016.1573.

4. DBD DataWarehouse+. (2022). https://datawarehouse.dbd.go.th/business/47113. Accessed 1 Dec 2022.

5. Euromonitor Beauty and Personal Care in Thailand, Market Research Report. 2022. https://www.euromonitor.com/beauty-and-personal-care-in-thailand/report. Accessed 30 Nov 2022.

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