One for all or all for one: The electoral effects of personalized campaign strategies
Author:
Publisher
Springer Science and Business Media LLC
Subject
Political Science and International Relations
Link
http://link.springer.com/article/10.1057/s41269-016-0034-9/fulltext.html
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3. Ansolabehere, S. and Iyengar, S. (1994) Riding the wave and claiming ownership over issues: The joint effects of advertising and news coverage in campaigns. The Public Opinion Quarterly 58(3): 335–357.
4. Balmas, M., Rahat, G., Sheafer, T. and Shenhav, S. R. (2014) Two routes to personalized politics centralized and decentralized personalization. Party Politics 20(1): 37–51.
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