Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period-Reference-Cited by-同舟云学术

Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period

Published:2024-06-21 Issue: Volume: Page:
ISSN:1363-3589
Container-title:Corporate Reputation Review
language:en
Short-container-title:Corp Reputation Rev

Author:

Shih Diana Y. W.,Simonetti Aline,Bigne Enrique^ORCID

Funder

HORIZON EUROPE H2020 Marie Sklodowska-Curie Actions

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1057/s41299-024-00197-z.pdf

Reference36 articles.

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2. Arthur, Rachel. 2021. Corona Crowned the World’s Most Valuable Beer Brand. Beveragedaily.Com. 2021. https://www.beveragedaily.com/Article/2021/06/02/Corona-crowned-the-world-s-most-valuable-beer-brand.

3. Bagozzi, Richard P., Rajeev Batra, and Aaron Ahuvia. 2017. Brand love: development and validation of a practical scale. Marketing Letters 28 (1): 1–14. https://doi.org/10.1007/s11002-016-9406-1.

4. Bigne, Enrique, Aline Simonetti, and Diana Y.W.. Shih. 2024. ‘Contagious’ brands: are they safe from coronavirus? Management Decision 62 (1): 163–182. https://doi.org/10.1108/MD-02-2023-0162.

5. Bostock, Bill. 2020. People seem to think corona beer is related to the deadly Wuhan coronavirus outbreak, as searches for ‘Corona Beer Virus’ are trending. Business Insider. 2020. https://www.businessinsider.com/coronavirus-corona-beer-not-related-google-trends-2020-1?r=DE&IR=T.