Assessing the Role of Corporate Reputation on Brand Satisfaction: A Study of Chemical Industry

Author:

Susanti VonnyORCID,Samudro Andreas

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference89 articles.

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2. Aaker, David A. 1996. Building Strong Brands. New York: The Free Press, A Division of Simon & Schuster Inc.

3. Agostini, Lara, Anna Nosella, and Benedetta Soranzo. 2017. Measuring the Impact of Relational Capital on Customer Performance in the SME B2B Sector: The Moderating Role of Absorptive Capacity. Business Process Management Journal 23 (6): 1144–1166. https://doi.org/10.1108/BPMJ-10-2016-0205.

4. Alexandrov, Aliosha. 2010. Characteristics of Single-Item Measures in Likert Scale Format. Electronic Journal of Business Research Methods 8 (1): 1–12.

5. Askariazad, Mohammad Hossein, and Nazila Babakhani. 2015. An Application of European Customer Satisfaction Index (ECSI) in Business to Business (B2B) Context. Journal of Business and Industrial Marketing 30 (1): 17–31. https://doi.org/10.1108/JBIM-07-2011-0093.

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