Aesthetics Rising from Beauty to Reputation Management

Author:

Lies Jan

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Reference83 articles.

1. Accenture. 2018. To affinity and beyond- from me to we; the rise of the purpose-led brand. https://www.accenture.com/_acnmedia/thought-leadership-assets/pdf/accenture-competitiveagility-gcpr-pov.pdf. Accessed 14 Aug 2019.

2. Allesch, C.G. 2006. Einführung in die psychologische Ästhetik. Wien: WUV/UTB.

3. Arvidsson, A. 2006. Brands: Meaning and value in media culture. New York: Routledge.

4. Aspers, P. 2007. Märkte in der globalen Modeindustrie. In MPIfG Jahrbuch 2007–2008, 67–27. Köln: Max-Planck-Institut für Gesellschaftsforschung.

5. Baisya, Rajat, and G. Ganesh Das. 2008. Aesthetics in marketing. Thousands Oaks: Response Books/Sage.

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