Building Intangible Resources: The Stickiness of Reputation
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
http://link.springer.com/content/pdf/10.1057/crr.2009.3.pdf
Reference37 articles.
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3. Barney, J.B. (1991) ‘Firm resources and sustained competitive advantage’, Journal of Management, 17, 99–120.
4. Beatty, R.P. and Ritter, J.R. (1986) ‘Investment banking, reputation, and underpricing of initial public offerings’, Journal of Financial Economics, 15, 213–232.
5. Black, E.L., Carnes, T.A. and Richardson, V.J. (2000) ‘The market valuation of corporate reputation’, Corporate Reputation Review, 3, 31–42.
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