Franchising in Croatia

Author:

Alon Ilan,Alpeza Mirela,Erceg Aleksandar

Publisher

Palgrave Macmillan UK

Reference15 articles.

1. Alon, I. (2005). Service Franchising: A Global Perspective. New York: Springer.

2. Alon, I., and D.L. McKee (1999). “Towards a Macro-environmental Model of International Franchising,” Multinational Business Review 7 (1), 76–82.

3. Alon, I., and D. Welsh (2001). International franchising in emerging markets: China, India and other Asian Countries. Chicago: CCH Inc.

4. Combs, J.G., and D.J. Ketchen, Jr. (2003). “Why do firms use franchising as an entrepreneurial strategy? A meta-analysis,” Journal of Management 29 (3), 443–65.

5. Combs, J.G, S.C. Michael, and G.J. Castrogiovanni (2004). “Franchising: A review and avenues to greater theoretical diversity,” Journal of Management 30 (6), 907–31.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Evaluation of franchise system websites: the evidence from Croatia;Engineering Management in Production and Services;2021-03-01

2. Franchising in the Balkans: History, status, and challenges;Journal of Marketing Channels;2019-08-19

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