1. In Chapter 9 of Chan W. Kim, and Renée Mauborgne, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Boston, MA: Harvard Business School Press, 2005) the issue of the “Sustainability of Blue Ocean Strategy” is addressed. However, sustainability there does not refer to environmental or social issues but rather to the BOS itself via barriers to imitation.
2. Paul Hawken, Amory B. Lovins, and L. Hunter Lovins, Natural Capitalism: The Next Industrial Revolution (London: Earthscan, 1999).
3. Paul Niewenhuis, “Developments in Alternative Powertrains”, Chapter 9 in Automotive Materials: The Challenge of Globalisation and Technological Change, ed. Peter Wells (London: Financial Times Automotive, 1998).
4. J. Womack, D. Jones and D. Roos, The Machine that Changed the World (Sydney: Maxwell Macmillan International, 1990).
5. See for instance: R. Badham and J. Mathews, “The New Production Systems Debate,” Labour and Industry, 2/2 (1989): 194–246.