Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain-Reference-Cited by-同舟云学术

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Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

Published:2010 Issue: Volume: Page:220-235
ISSN:
Container-title:Ernest Dichter and Motivation Research
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Author:

Schwarzkopf Stefan

Publisher

Palgrave Macmillan UK

Link

http://link.springer.com/content/pdf/10.1057/9780230293946_13

Reference66 articles.

1. Abrams, M. 1951. Social Survey and Social Action. London: Heinemann.

2. — 1959. The Teenage Consumer. London: London Press Exchange.

3. — 1960. Market analysis: how consumers make their choice. In: Green Meadow Foundation (Ed.), Motivation Research and Depth Communication. Zurich: Green Meadow Foundation, 25–34.

4. Adler, M. 1956. Modem Market Research. London: Crosby Lockwood.

5. Advertiser’s Weekly. 1959. Motivational research progress. 24 April: 4.

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1. A Matter of Trust: The Ashby Research Service and the Business of Market Research;Australian Economic History Review;2019-10-13

2. Witness and Silence in Neuromarketing: Managing the Gap between Science and Its Application;Science, Technology, & Human Values;2019-02-14

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