A joint dynamic pricing and advertising model of perishable products
Author:
Affiliation:
1. Institute of Systems Engineering, Tianjin University Tianjin China
2. School of Management, The University of Texas at Dallas Richardson TX USA
Publisher
Informa UK Limited
Subject
Marketing,Management Science and Operations Research,Strategy and Management,Management Information Systems
Link
http://link.springer.com/content/pdf/10.1057/jors.2014.89.pdf
Reference31 articles.
1. A nonlinear continuous time optimal control model of dynamic pricing and inventory control with no backorders
2. Review of inventory systems with deterioration since 2001
3. Advertising competition with market expansion for finite horizon firms
4. An Overview of Pricing Models for Revenue Management
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