The Current Marketing Practices in Ghana

Author:

Appiah-Adu Kwaku,Singh Satyendra

Publisher

Palgrave Macmillan US

Reference23 articles.

1. Akaah, I., and Riordan, E. “Applicability of Marketing Know-How in the Third World.” International Marketing Review 5 (Spring 1988): 41–55.

2. Appiah-Adu, K. “Marketing in Emerging Countries: Evidence from a Liberalized Economy.” Marketing Intelligence and Planning 15, no. 6 (1997): 291–98.

3. Armstrong, S., and Overton, T. “Estimating Non-response in Mailed Surveys.” Journal of Marketing 14 (August 1977): 396–402.

4. Buzzell, R.D., and Gale, T.B. The PIMS Principle: Linkage of Strategy to Performance. New York: Free Press, 1987.

5. Chong, S. “Comparative Marketing Practices of Foreign and Domestic Firms in Developing Countries: A Case of Malaysia.” Management International Review 13 (1973): 91–98.

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1. The Ghanaian Supermarket Industry;Contemporary Retail Marketing in Emerging Economies;2022

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