Developing a truly customer-centric CRM system: Part One — Strategic and architectural implementation-Reference-Cited by-同舟云学术

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Developing a truly customer-centric CRM system: Part One — Strategic and architectural implementation

Published:2002-01-01 Issue:3 Volume:3 Page:207-217
ISSN:1463-5178
Container-title:Interactive Marketing
language:
Short-container-title:J Direct Data Digit Mark Pract

Author:

Nitsche M

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Link

http://link.springer.com/content/pdf/10.1057/palgrave.im.4340132.pdf

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The evolution of direct, data and digital marketing;Journal of Direct, Data and Digital Marketing Practice;2013-04

2. CRM technology use and implementation benefits in an emerging market;Journal of Database Marketing & Customer Strategy Management;2012-05-21

3. DDDMP — my ten year top ten;Journal of Direct, Data and Digital Marketing Practice;2010-01

4. Customer relationship management research (1992‐2002);Marketing Intelligence & Planning;2005-10

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