Understanding brands, branding and brand equity-Reference-Cited by-同舟云学术

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Understanding brands, branding and brand equity

Published:2003-07-01 Issue:1 Volume:5 Page:7-20
ISSN:1463-5178
Container-title:Interactive Marketing
language:
Short-container-title:J Direct Data Digit Mark Pract

Author:

Keller Kevin Lane

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Link

http://link.springer.com/content/pdf/10.1057/palgrave.im.4340213.pdf

Cited by 127 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. “Green, How I Want You Green”: The Discourse of the Brand <i>I Feel Slovenia</i>;ELOPE: English Language Overseas Perspectives and Enquiries;2024-08-22

2. The Influence of Food Names with Different Levels of Concreteness on Evaluations of Food Deliciousness and Healthiness;Foods;2024-08-16

3. Look Who’s Talking Now: The Effects of Pre-recorded and AI-generated Synthetic Brand Voices on Brand Anthropomorphism and Brand Equity;Journal of Creative Communications;2024-06-03

4. The impact of environmental, social and governance performance on brand value: The role of the digitalisation level;South African Journal of Business Management;2024-05-16

5. Searching for the Holy Grail of Sponsorship-Linked Marketing;Journal of Advertising Research;2024-05-14

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