The rise of enterprise 2.0-Reference-Cited by-同舟云学术

The rise of enterprise 2.0

Published:2008-01 Issue:3 Volume:9 Page:251-259
ISSN:1746-0166
Container-title:Journal of Direct, Data and Digital Marketing Practice
language:en
Short-container-title:J Direct Data Digit Mark Pract

Author:

Bughin Jacques

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.dddmp.4350100.pdf

Reference16 articles.

1. McAfee, A. (2006) ‘Enterprise 2.0: The dawn of emergent collaboration’, MIT Sloan Management Review, Vol. 47, No. 3, pp. 21–28.

2. Davenport, T. (2007) ‘Why enterprise 2.0 won’t transform organizations’, Harvard Business Review online from: http://discussionleader.hbsp.com/davenport/2007/03/why_enterprise_20_wont_transfo.html .

3. Bughin, J. and Manyika, J. (2007a) ‘How businesses are using Web 2.0: A McKinsey global survey’, McKinsey Quarterly, March.

4. Bughin, J. and Manyika, J. (2007b) ‘The rise of telecom 2.0- learning from a global survey — why Telecom 2.0 matters’, McKinsey Telecommunications Extranet, from http://telecoms.mckinsey.com .

5. Chesbrough, H., Vanhaverberke, W. and West, J. (2006) ‘Open innovation: A research agenda’, in Open Innovation — Researching a New Paradigm, Oxford University Press, Oxford.

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