Universities and Marketing Mass Communication in Italy-Reference-Cited by-同舟云学术

Universities and Marketing Mass Communication in Italy

Published:2004-12 Issue:4 Volume:17 Page:371-381
ISSN:0952-8733
Container-title:Higher Education Policy
language:en
Short-container-title:High Educ Policy

Author:

Boffo Stefano

Publisher

Springer Science and Business Media LLC

Subject

Sociology and Political Science,Education

Link

http://link.springer.com/content/pdf/10.1057/palgrave.hep.8300063.pdf

Reference28 articles.

1. Bleikie, I. (1998) ‘Justifying the evaluative state: new public management ideals in higher education’, European Journal of Education 33(3): 299–316.

2. Boffo, S. (1997) ‘Evaluation and the distribution of powers in Italian universities’, European Journal of Education 32(2): 175–184.

3. Boffo, S. (2003) ‘La nuova comunicazione universitaria’, Rivista Italiana di Comunicazione Pubblica V(15): 40–52.

4. Bollag, B. (2002) ‘At Italian universities, advertising has arrived’, The Chronicle of Higher Education, December.

5. Bracciale, R. and Martino, V. (2002) ‘Le strategie di comunicazione esterna’, Universitas XXIII, No. 84, June.

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