Merits of interactive decision tree building: Part 1-Reference-Cited by-同舟云学术

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Merits of interactive decision tree building: Part 1

Published:2007-06 Issue:3 Volume:15 Page:137-145
ISSN:1479-1862
Container-title:Journal of Targeting, Measurement and Analysis for Marketing
language:en
Short-container-title:J Target Meas Anal Mark

Author:

van den Berg Bas,Breur Tom

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance

Link

http://link.springer.com/content/pdf/10.1057/palgrave.jt.5750045.pdf

Reference9 articles.

1. Berry, M. and Linoff, G. (2000) ‘Mastering Data Mining’, Wiley, New York, NY.

2. Pyle, D. (1999) ‘Preparing Data for Data Mining’, Morgan Kaufman, San Francisco, CA.

3. Pyle, D. (2003) ‘Business Modelling and Data Mining’, Morgan Kaufman, San Francisco, CA.

4. Witten, I. H. and Frank, E. (2000) ‘Data Mining’, Morgan Kaufman, San Francisco, CA.

5. How these undesirable splits can be recognised will be discussed in our next paper on practical guidelines for interactive tree building.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Direct marketing decision support through predictive customer response modeling;Decision Support Systems;2012-12

2. Comparison of customer response models;Service Business;2009-03-07

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