Customer segmentation: The concepts of trust, commitment and relationships
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance
Link
http://link.springer.com/content/pdf/10.1057/palgrave.jt.5750051.pdf
Reference35 articles.
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3. Sheth, J. N. and Parvatiyar, A., (eds.) (2000) ‘Handbook of Relationship Marketing’, Sage Publications, Thousands Oak, CA.
4. Vargo, S. L. and Lusch, R. F. (2004) ‘Evolving to a new dominant logic for marketing’, Journal of Marketing, Vol.68 (January), pp.1–17.
5. Srivastava, R. K., Shervani, T. A. and Fahey, L. (1999) ‘Business processes and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing’, Journal of Marketing, Vol.63 (October), pp.168–180.
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