The role and challenges of country branding in transition countries: The Central and Eastern European experience
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/palgrave.pb.6000044.pdf
Reference14 articles.
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3. Dzenovska, D. (2005) ‘Remaking the nation of Latvia: Anthropological perspectives on nation branding’, Place Branding, Vol. 1, No. 2, pp. 173–186.
4. Endziņa, I. and Luņeva, L. (2004) ‘Development of a national branding strategy: The case of Latvia’, Place Branding, Vol. 1, No. 1, pp. 94–105.
5. Fabry, N. and Zeghni, S. (2006) ‘How former communist countries of Europe may attract inward foreign direct investment? A matter of institutions’, Communist and Post-Communist Studies, Vol. 39, pp. 201–219.
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