E-reputation: The role of mission and vision statements in positioning strategy-Reference-Cited by-同舟云学术

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E-reputation: The role of mission and vision statements in positioning strategy

Published:2001-05 Issue:4 Volume:8 Page:315-333
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Chun R,Davies G

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.bm.2540031.pdf

Cited by 80 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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