Potential benefits and challenges of e-detailing in Europe-Reference-Cited by-同舟云学术

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Potential benefits and challenges of e-detailing in Europe

Published:2003-09-01 Issue:4 Volume:3 Page:263-273
ISSN:1745-7904
Container-title:Journal of Medical Marketing
language:
Short-container-title:J Med Market

Author:

Heutschi Roger,Legner Christine,Schiesser Andreas,Barak Vladimir,Österle Hubert

Publisher

SAGE Publications

Subject

Marketing,Strategy and Management,Pharmacology, Toxicology and Pharmaceutics (miscellaneous),Medicine (miscellaneous)

Cited by 16 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Preferences in the Detailing Process Among Young and Senior Physicians;Lecture Notes in Networks and Systems;2022-11-10

2. E-Detailing: Keyways for Successful Implementation of Digital Technologies in the Pharmaceutical Marketing;Promotion and Marketing Communications;2020-07-08

3. Do consumers perceive their doctors as influenced by pharmaceutical marketing communications?;International Journal of Pharmaceutical and Healthcare Marketing;2015-11-02

4. Factors Influencing Adoption of E-detailing as a Communication Tool;International Journal of E-Health and Medical Communications;2014-07

5. Pharmaceutical Detailing Elasticities: A Meta-Analysis;International Series in Quantitative Marketing;2013-10-26

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