Software review: A process change model to meet the Enterprise Marketing Automation (EMA) vision-Reference-Cited by-同舟云学术

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Software review: A process change model to meet the Enterprise Marketing Automation (EMA) vision

Published:2001-01 Issue:2 Volume:8 Page:176-182
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Doyle S,Georghiou J

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.jdm.3240033.pdf

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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3. Marketing Automation;Business Information Systems and Technology 4.0;2018

4. Customer relationship management research (1992‐2002);Marketing Intelligence & Planning;2005-10

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