Author:
Eisingerich Andreas B.,Bell Simon J.
Publisher
Springer Science and Business Media LLC
Reference40 articles.
1. Day, G. S. (2000) ‘Managing market relationships’, Journal of the Academy of Marketing Science, Vol. 28, No. 1, pp. 24–30.
2. Rust, R. T., Zeithaml, V. A. and Lemon, K. N. (2000). Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. The Free Press, New York.
3. Johnson, M. D. and Selnes, F. (2004) ‘Customer portfolio management: Toward a dynamic theory of exchange relationships’, Journal of Marketing, Vol. 68, No. 2, pp. 1–17.
4. Prahalad, C. K. and Ramaswamy, V. (2000) ‘Co-opting customer competence’, Harvard Business Review, Vol. 78, No. 1, pp. 79–87.
5. Lengnick-Hall, C. A. (1996) ‘Customer contributions to quality: A different view of the customer-oriented firm’, Academy of Management Review, Vol. 21, No. 3, pp. 791–824.
Cited by
72 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献