Think glocally, act glocally: a culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)-Reference-Cited by-同舟云学术

Think glocally, act glocally: a culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)

Published:2008-06-26 Issue:2 Volume:40 Page:237-254
ISSN:0047-2506
Container-title:Journal of International Business Studies
language:en
Short-container-title:J Int Bus Stud

Author:

Gould Stephen J,Grein Andreas F

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.jibs.8400410.pdf

Reference93 articles.

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3. Alden, D. L., Steenkamp, J.-B., & Batra, R. 1999. Brand positioning through advertising in Asia, North America and Europe. Journal of Marketing, 63 (1): 75–87.

4. Anderson, B. 1983. Imagined community. London: Verso.

5. Appadurai, A. 1990. Disjuncture and difference in the global cultural economy. In M. Featherstone (Ed.) Global culture: Nationalism, globalization, and modernity: 295–310. Newbury Park, CA: Sage.

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