Marketing data analysis and data quality management
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics and Econometrics,Finance
Link
http://link.springer.com/content/pdf/10.1057/palgrave.jt.5740086.pdf
Cited by 10 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management;Entropy;2019-04-19
2. Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen;Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung;2014-11
3. Data Mining in Quality and Reliability;Wiley StatsRef: Statistics Reference Online;2014-09-29
4. Evaluating a model for cost-effective data quality management in a real-world CRM setting;Decision Support Systems;2010-12
5. Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration;Journal of Interactive Marketing;2010-08
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