Personal projections in artists’ works: Implications for branding

Author:

Harris Judith B

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference45 articles.

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2. Carini, P. F. (1979) ‘The Art of Seeing and the Visibility of the Person’, North Dakota Study Group on Evaluation, Grand Forks (ND).

3. Crozier, W. R. and Greenhalgh, P. (1992) ‘The empathy principle: Towards a model for the psychology of art’, Journal for the Theory of Social Behaviour, Vol. 22, No. 1, pp. 63–79.

4. Aaker, D. A. (1991) ‘Managing Brand Equity: Capitalizing on the Value of Brand Name’, Free Press, New York.

5. Aaker, J. L. (1997) ‘Dimensions of brand personality’, Journal Marketing Research, Vol. 34, pp. 347–356.

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