Breaking free from the industrial age paradigm of branding-Reference-Cited by-同舟云学术

Breaking free from the industrial age paradigm of branding

Published:2007-11-16 Issue:4 Volume:15 Page:291-293
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Christodoulides George

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/palgrave.bm.2550134.pdf

Reference3 articles.

1. Brodie, R. J., Whittom, J. R. M. and Brush, G. J. (2007) ‘Investigating the elements of the service brand: A customer value perspective’, paper presented to Third Thought Leaders International Conference on Brand Management, Birmingham, UK, April.

2. Sanderson, R. (2007) ‘YouTube, Wikipedia storm into 2006 top brand ranking’, Reuters, 26 January.

3. Vargo, S. L. and Lusch, R. F. (2004) ‘Evolving to a new dominant logic for marketing’, Journal of Marketing, Vol. 68, No. 1, pp. 1–17.

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