Competitive identity: The new brand management for nations, cities and regions

Author:

Dinnie Keith

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Country Brand as an Important Phenomenon of Modern Society;Proceedings of the International Conference on Business Excellence;2024-06-01

2. Scale transformation of place brands: a visual study of Xinhepu, Guangzhou;Humanities and Social Sciences Communications;2023-11-10

3. A nation brand development framework: the stakeholders’ perspective;Journal of Asia Business Studies;2023-02-16

4. Why do people stay put in environmentally stressful regions? Cognitive bias and heuristics in migration decision-making;Regional Environmental Change;2022-06-10

5. Open Innovation—An Explorative Study on Value Co-Creation Tools for Nation Branding and Building a Competitive Identity;Journal of Open Innovation: Technology, Market, and Complexity;2021-10-01

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